Zabdiel Rojas

Case Studies in Creative Solutions

Rebranding and Modernizing Learning Materials for TC Energy

Case Study: Rebranding and Modernizing Learning Materials for TC Energy

Client: TC Energy

Challenge:

TC Energy faced the significant challenge of rebranding and modernizing its extensive library of learning materials. The primary issues included:

  1. Outdated Design: The existing Word, PowerPoint, and Storyline materials were outdated, lacking a cohesive design and modern aesthetic. The challenge was to implement new design elements that reflected the current branding and visual standards of TC Energy.

  2. Organizing and Formatting: The existing Word documents were inconsistently formatted, making them difficult to use and less effective as learning tools. The goal was to reorganize and standardize the formatting across all documents to ensure consistency and ease of use.

  3. Creating New Designs: There was a need to create new, visually engaging designs for the learning materials, incorporating modern design principles and TC Energy’s branding guidelines.

  4. 3D Representations and Animations: An additional challenge was to create detailed 3D representations of oil pipes and animations to enhance the learning materials and provide a more interactive and engaging learning experience.

Solution:

To address these challenges, we undertook a comprehensive rebranding and modernization project that included the following steps:

  1. Design Overhaul: We implemented a complete design overhaul of the Word, PowerPoint, and Storyline materials, introducing modern design elements and aligning them with TC Energy’s current branding guidelines. This included updating color schemes, fonts, and visual elements to create a cohesive and professional look.

  2. Formatting and Organization: We meticulously reorganized and standardized the formatting of all Word documents. This involved creating consistent headers, footers, bullet points, and other formatting elements to ensure a uniform appearance and improve readability.

  3. New Designs Creation: We designed new, visually appealing layouts for the learning materials. This included the creation of custom graphics, infographics, and other visual aids to enhance the learning experience and make the materials more engaging.

  4. 3D Representations and Animations: We developed detailed 3D representations of oil pipes and created animations to illustrate key concepts. These 3D models and animations were integrated into the learning materials to provide a more interactive and immersive learning experience.

Results:

The rebranding and modernization project yielded significant benefits for TC Energy:

  • Enhanced Learning Experience: The updated materials provided a more engaging and effective learning experience, thanks to the modern design elements and interactive 3D models and animations.
  • Consistency and Professionalism: The standardized formatting and cohesive design elements ensured that all learning materials appeared professional and consistent, reflecting TC Energy’s brand identity.
  • Improved Usability: The reorganization and formatting of the Word documents made them easier to use and more effective as learning tools, enhancing overall usability.
  • Increased Engagement: The new designs and visual aids captured the learners’ attention, increasing engagement and retention of information.

Warning: While initial feedback has been positive, the full impact of these initiatives is still unfolding. Stay tuned for continued progress and further results as the project matures.

Team on This Project:

  • Mery Van der Biest, Instructional Designer: Mery brought her incredible experience and leadership to guide the team in developing engaging and effective training materials tailored to the bank’s needs.
  • Zabdiel Rojas, Instructional Designer: Zabdiel contributed his creativity and technical skills to create interactive and immersive learning experiences for the bank’s employees.
  • Subject Matter Experts (SMEs) from TC Energy: These experts provided invaluable guidance and insights throughout the project, ensuring that the training materials were accurate, relevant, and aligned with TC Energy.

Software Used:

To achieve these results, we utilized a range of specialized software tools:

  • Adobe Premiere and After Effects: For creating animations and enhancing visual elements.
  • 3D SketchUp and V-Ray: For developing detailed 3D representations of oil pipes.
  • Microsoft Word and PowerPoint: For updating and reformatting the learning materials.
  • Articulate Storyline: For rebranding and modernizing eLearning modules.
  • Adobe Illustrator and Photoshop: For designing new visual elements and rebranding existing materials.